Consumer Market Knowledge Manager

Job Summary The CMI Manager is responsible for: (1) Identify consumer’s unmet needs and potential segment for brands to enter and win in that segment; (2) Propose actions for market fightings based on brand status & competitive landscape; (3) Define and describe new products development to serve new unmet needs via consumer exploration; Job Responsibilities - Define I&O (Issue & Opportunities) to propose Jobs to be done for brands and category onwers. - Develop and implement market research initiatives (category, consumers, competitors, customers, influencers). - Monitor brand equity & build up insights for brand communication - Define unmet needs and explore consumer insights through both quantitative and qualitative research. - Describe products features & eAectively communicate with stakeholders, define suitable solutions/ identify technology, model needed... to develop a total oAer to satisfy consumer's needs - Coach team and develop team members.

- Bachelor’s degree in business administration / marketing or related major. - At least 3 - 5 years’ working experience in research, FMCG is a must. - Advanced research skills (Qualitative research is preferred). - Good sense of business and passionate to contribute to business result. - Leadership skills and Strong stakeholder management skills, able to lead and drive actions. - Good at relationship building, able to talk in the same language with consumers. - Good at listening, Empathetic and curious to find deep insights. - Capable of analyzing big amount of data and creating a strategic suggestion to the business. - Intermediate Marketing knowledge is a plus. - Good analytical, effective communication, collaboration & problem-solving skills. - English proficiency in both speaking and writing skills - Good at Microsoft Word, Excel, Outlook, and PowerPoint.